BRANDYLANE 360 Ltd won the COMMWARD’21 in the “Brand Experience and Promotion” category by Bangladesh Brand Forum. The campaign is “Sasroyee Pusty, Shade Sontusty – A Nutrition Awareness Campaign for Underprivileged Population” one of the biggest campaigns in the dairy industry in Bangladesh- one of the most densely populated countries in the world. An estimated […]

Read More

Common Language in Marketing

  • cmkabir
  • 5 min read

The Common Language Marketing Dictionary managed by MASB (the Marketing Accountability Standards Board) is a terrific resource for defining marketing terms. Just as generations have gone to Merriam-Webster and Oxford — and more recently Dictionary.com — to help define words, marketers have this resource from MASB to define marketing terms. the dictionary has 1,800+ cross-referenced […]

Read More